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Leadership

Ares Williams

Head of Product

RoleHead of Product
FocusDesign & Experience
Based inSan Francisco
AW

About

Ares leads product at CrewLink. His job is to figure out what we should build next and make sure it actually works for the people using it. He is skeptical of feature roadmaps and prefers talking to users directly to understand what is broken.

He thinks most apps are too complicated. His approach is to start with the simplest possible solution, ship it, watch how people use it, and then make it better. He would rather cut a feature than ship something confusing.

He spends most of his time on three things: watching session recordings, reading support tickets, and arguing about whether something is actually necessary. He usually loses the arguments, but occasionally he is right.

Focus Areas

Where Ares spends most of his time

Product Design

Shaping the end-to-end experience for hirers and workers across every touchpoint.

Mobile Experience

Making sure the app feels fast and intuitive, especially on slower connections.

User Research

Spending time with real users to understand what they need before building anything.

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